In today's rapidly evolving digital landscape, the synergy between traditional printed media and digital marketing…
2. The benefits of SEO for you business
17. SEO vs PPC
The impact of a good SEO strategy can sometimes be hard to understand as the results aren’t immediate. However once implemented can propel your business further than you thought possible.
A good SEO strategy can attract a huge number of visitors
If you are able to rank your website higher on the Google results pages, it will produce a huge amount of organic traffic. Overall organic search results have a much higher click-through rate (CTR) compared to paid search ads.
SEO has a good return on investment (ROI)
While the work to optimise your SEO and produce quality content is time-consuming and more effort. this will all pay off in the long as there is a high return on investment (ROI), as the organic traffic generated from a good SEO strategy is more likely to convert compared to pay per click (PPC).
SEO is sustainable in the long term
With advertising the benefits only show as long as you continue paying, the moment you decide to stop advertising your visitors, engagement, conversions will slow down. SEO is more long term and as your website is filled with quality content and possesses some brand authority it will not be as fickle as ads.
As Google’s algorithm improves so does SEOs value
The importance of optimising your content has been well noted however, it is only increasing more so as time goes on because Google is constantly improving its algorithms to better be able to understand text. As a result, you’ll need to make sure your content is well optimised and try to implement a great schema in order to appear for rich results.
Overall SEO is a more sustainable and long term marketing strategy
All in all, while SEO can be more work in the short term but the results that it can bring in the long term is more than enough to spend the effort to try. Once an SEO strategy is implemented with well-optimised quality content, you can begin to reap the rewards and see your traffic grow and unlike paid search ads you won’t need to continually invest to keep seeing results.
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