Understanding your website's traffic sources is key to optimising your marketing efforts. GA4 is a powerful tool for doing just that the majority of the time. But what about when it doesn't quite give you the information you need to…
Google Consent Mode is a feature that allows you to communicate your users' cookie or app identifier consent status to Google. It interacts with your Consent Management Platform (CMP) or custom implementation for obtaining visitor consent, such as a cookie…
We’ve briefly discussed this topic in our previous blog relating to GA4 The New (and Confusing) GA4 Dimensions But why did we include the sessions in this list? Sessions still exist in Universal Analytics, so what’s the difference between that…
If, like us, you’ve been an avid user of Google Analytics UA, then it's not surprising if the first thing you notice when logging into your GA4 property is the distinctly different dimensions used to show the data on your…
As Google Analytics has officially made the conversion from UA to GA4, many of us are now quickly having to learn the new tools and tricks used in GA4 to give us the same results we found in GA4. The…