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How Can External Links Help Your SEO

How can external links help your SEO

External links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly…  Firstly, external links are links that take…

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Crafting An Optimised Page Title

Crafting an optimised page title

Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…

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4 Ps of Digital Marketing

The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…

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