External links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, external links are links that take…
Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…
A good internal linking structure is a key factor Google takes into consideration when ranking your website. This is because Google follows these links to get an understanding of the hierarchy of pages. So when web crawlers (Googlebots) are crawling…
When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…
The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…
For the most part, logos and branding live the majority stuck in the static world of paper and print. When translated to digital advertising there has not been much evolution beyond some quirky website features or animation that ties elements…
Good graphic design shows your commitment to your brand and establishes consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the…
There are different variations of the marketing funnel, in this blog I’ll be referring to the funnel with 5 stages: Awareness, Interest, Desire, Action and Loyalty. Awareness The first stage is about creating potential customers aware that your product or…
Having a high bounce rate can be a sight for sore eyes, it’s like someone steps into your shop has a quick glance and then leaves. As the years have gone by, people expectations of the quality of websites have…