SEO vs PPC is a hot topic, businesses of all sizes are recognizing the importance of online marketing, especially when it comes to search engines. Currently, the majority of website traffic is driven through search engines like Google, rather than…
Welcome to part two of our email marketing blog series. As you can read in the previous blog post, there are multiple types of email marketing strategies that cannot easily be covered by one single blog post. So, we’ll be…
We are firm believers that the key to success online is to clearly define your Return On Investment (ROI). If you tackle a digital project without a clear understanding of what your ROI looks like, it will be difficult to…
When starting a website development project, it's essential to have a clear understanding of your target audience. Your website should be designed to cater to their needs and preferences, as this can have a significant impact on the success of…
In today's digital age, businesses are becoming more reliant on digital marketing strategies to reach their target audience. One way to achieve this is through the use of a web agency. A web agency, or digital agency, is a company…
Companies are trying their best to reach potential customers through different marketing approaches, and lead gen proving to be one of the more popular offerings. However, competition is high, making it difficult to grab the attention of viewers and generate…
We are firm believers that all websites are lead-generation websites, but there are several actions you can take to focus on the development of leads and positive business enquiries for your business through your website. Lead generation websites are a…
The Customer Lifecycle The customer lifecycle isn’t much of a cycle. It might be best to look at it as a never-ending spiral. The best way to look at your customers is their lifetime value. Your customer’s first conversion with…
Google Ads are a staple of digital marketing with 63% of internet users clicking on google ads. With such a substantial market share, we firmly believe it is a great tool to start the process of marketing online. Before you…
In most cases, the building of a new business website is just the start of your digital journey, once live and working well, the focus quickly shifts to how to get people to look at it, engage and start generating…