In today's rapidly evolving digital landscape, the synergy between traditional printed media and digital marketing…
4. Grow Digital West Sussex – Digital Lead Generation
We recently had the opportunity to present at the Grow Digital West Sussex Road Show, where we spoke about digital lead generation. The event was a huge success and provided a platform for local businesses to come together and learn about the latest digital marketing strategies. It was a great opportunity to connect with fellow professionals and share insights on how to effectively generate leads in the digital world. The event was well-organised and introduced us to a diverse range of businesses, making it a truly enriching experience.
During our presentation, we focused on the key stages of a lead – awareness, consideration, decision, and profit. These stages are crucial for any successful lead generation campaign. We emphasised the importance of creating awareness about your brand and products, followed by providing relevant information to potential customers to consider your offerings. This leads to the decision-making stage, where the customer decides to purchase from you. Finally, the ultimate goal of any lead generation campaign is to convert the lead into a profit for the business.
One of the key takeaways from our talk was the importance of planning your lead campaign. It is essential to understand the value of your customer and the price point of a lead to determine the return on investment (ROI). This involves analysing the cost of acquiring a lead and the potential profit that can be generated from that lead. By understanding the value of a customer, businesses can make strategic decisions on how much they are willing to spend on digital lead generation and ensure a positive ROI.
We took time to consider each business’s ROI, the DigiBubble ROI Calculator was the focus of our workshop. A free tool that enables businesses to calculate how much they can confidently pay for digital lead generation. If you missed it, take a moment to answer 4 key questions to determine what you can spend per lead.
Overall, the event was a great success, and we are grateful to have been a part of it. We hope the presentation and workshop were helpful and provided valuable insights on digital lead generation. We are firm believers that the key to a successful lead generation campaign is planning and preparation. If you need help putting your plan together, feel free to get in touch.