Latest news from DigiBubble
The latest tips, tricks and news from the DigiBubble team.
The dos and don’ts of backlinking
Backlinking is one of the most important aspects of SEO because they show search engines that your website is popular and relevant. The more backlinks you have, the higher your website will rank in search engine results pages. However, you need…
5 Considerations when Choosing a Digital Agency
When you start to consider outsourcing your digital marketing to an agency, it is important to enter the process prepared. Preparation will enable the conversations to focus on the value that the agency will bring rather than talking through the…
The Benefits of adding call-to-actions to your website
If you want your website visitors to take action, you need to give them a clear call-to-action (CTA). A CTA is an element on your website that tells visitors what you want them to do, and provides them with a…
What is Retargeting?
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
Choosing the right focus keyword
A focus keyword or key phrase is the term you’d like your page to rank for in search results. So when users are searching for the keyword/key phrase you’ve chosen - you have a better chance of appearing higher up…
Top 5 considerations when thinking driving a positive ROI?
Building a website can be as complicated or simple as you like, but before you embark on the journey it is vital to consider what you are expecting in terms of a result for your website. If your ambitions are…
How can outbound links help your SEO
Outbound links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, outbound links are links that take…
5 Web Analytics Best Practices for Success Online
We have covered several areas in our blog series that show you the best tools, metrics and software to use to analyse your website data, here are some web analytics best practices to ensure you are giving your online activity…
How to avoid sub-optimised subheadings
Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Crafting an optimised page title
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…
The Importance of a Unique Keyphrase
Your focus keyphrase is the keyword that you assign to your page or post to rank in search engines and it is important you make it a unique keyphrase. If you are keen to rank for a popular or specific…
Thinking about your SEO Slug
When considering your SEO, an important consideration is the “Slug” for a particular page. We can’t be sure why it has been called the slug, but we can tell you why it is important and how to make sure you…