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What to Post on Christmas? A Social Media Guide for Small Businesses

what to post on christmas

As the holiday season rolls in, it’s time for businesses to spruce up their social media presence with some festive cheer. With consumers in a merry and generous mood, and having more time to spend scrolling through social media platforms, your online presence can be the key to unwrapping success. But the question that pops up in every small business owner’s head is – “What should we post on Christmas?”

There are plenty of ways you can boost your social media presence over this festive period, but knowing what to post on and around the big day can lead to a lot of deliberations. Keep it simple or go all out? We’re here to give you some ideas on what you can do on your social media this Christmas.

Holiday-Themed Content

Creating holiday-specific content such as festive imagery, videos or blogs to post out around the Christmas period is a great way to engage with your customers and stay up to date with current events. Think about what your products or services have to do with the holiday season and create content around that. For instance, a restaurant could share recipes for special Christmas dishes, while a clothing store could showcase its holiday-themed collection. This content can also be used to date your content, so new customers looking through your socials will see that you’re active throughout the year. Of course, this means if you don’t post anything until March, your socials are going to be looking quite outdated.

Behind-the-Scenes Glimpses

People love to see what’s happening behind the curtain. Share pictures or videos of your team decorating the office, having a Christmas party, or even just enjoying a cup of hot cocoa together. This not only humanises your brand but also fosters a connection with your audience. We often see much higher rates of engagement when customers see real people in social posts.

User-Generated Content

Encourage your customers to share pictures or reviews of your products with a unique holiday theme or hashtag. Whilst everyone is in good spirits over the season, use this heightened engagement to interact with your customers and show that you’re grateful for their patronage over the year. This type of content can increase your brand visibility and also build trust among potential customers.

Educational Content

If your product or service can be linked to something educational, Christmas is a great time to share it. For example, a fitness brand could share tips to stay fit during the holiday season, or a skincare brand could share advice on how to take care of skin during winter.

Christmas Contests or Giveaways

Who doesn’t love a good give away? This not only increases engagement but also boosts your brand visibility as more and more people share your post to participate in the contest. The perfect way to stay festive and bring in some more engagement


Remember, the key is to stay authentic and true to your brand while adding a dash of Christmas cheer. So, put on your Christmas hats, light up your social media with your Christmas posts, and watch your business grow.

From all of us here at DigiBubble, we wish you a Merry Christmas and a Happy New Year!

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