The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…
For the most part, logos and branding live the majority stuck in the static world of paper and print. When translated to digital advertising there has not been much evolution beyond some quirky website features or animation that ties elements…
Good graphic design shows your commitment to your brand and establishes consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the…
There are different variations of the marketing funnel, in this blog I’ll be referring to the funnel with 5 stages: Awareness, Interest, Desire, Action and Loyalty. Awareness The first stage is about creating potential customers aware that your product or…
Having a high bounce rate can be a sight for sore eyes, it’s like someone steps into your shop has a quick glance and then leaves. As the years have gone by, people expectations of the quality of websites have…
When doing keyword research, understanding the intent behind the searched keyword can greatly impact the ways you conduct it. There are 3 main intents behind why users will search certain keywords Navigational, Informational and Transactional. Navigational These searches are done…
There is a long checklist of things that you’ll need to do in order to optimise the content on your website for SEO, for the inexperienced it can be a little overwhelming. Here are some things to keep in mind…
Long-tail keywords are longer and more specific than regular and shorter keywords. As a result, these keywords receive less search traffic, but normally have a higher conversion rate due to the fact that they are more specific and will attract…
The performance of your website plays a key role in how well it performs when it comes to increasing traffic, lead generation, revenue and conversion rates. Page Size This is the downloaded file size of a given webpage. Having a…
The impact of a good SEO strategy can sometimes be hard to understand as the results aren't immediate. However once implemented can propel your business further than you thought possible. A good SEO strategy can attract a huge number of…