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When you start to consider outsourcing your digital marketing to an agency, it is important to enter the process prepared. Preparation will enable the conversations to focus on the value that the agency will bring rather than talking through the basics without any meaningful outcome. We are always comfortable working with prospects through the tender process and find it an excellent opportunity to showcase our skills and experience, we are also confident with our pricing when compared to our peers. Here are our top 5 considerations when starting to explore a relationship with a digital agency.
It is important to make sure that your digital agency has a good understanding of your business and your objectives. You should have a clear idea of what you want to achieve and how you want to achieve it. You should also be clear about the budget you have available. The agency should be able to provide you with a proposal that outlines their understanding of your business and your objectives.
There are a number of ways to choose a digital agency that has a proven track record in delivering digital projects. One way is to ask for referrals from friends, peers or colleagues who have used a digital agency in the past. Another way is to research digital agencies online and look for customer reviews.
Make sure that the agency has the necessary skills and expertise to deliver your project by asking for examples of similar projects they have completed successfully. Also, ask for references from past clients and check online reviews to get a sense of their reputation.
The agency should provide a clear and detailed proposal that includes the following:
- A description of the services to be provided
- An outline of the proposed campaign
- A timeline for the project
- A budget for the project
- An outline of performance expectations
If you are obtaining quotes from multiple digital agencies, it is important that each potential partner provides a clear scope of work. It is also important to consider what additional costs may be excluded such as software licences, media costs or subscription costs, and explore where costs may fluctuate. We recommend that you use each of your quotes to strengthen your prospecting for the next quote and use each to ensure that you are comfortable with the answers you gain.
Any professional digital agency will have experience with the tender process and appreciate that they will be compared against competitive quotes. If the agency is unhappy with the process or unwilling to give necessary details, it can say a lot about how confident they are when compared to their competition.
At DigiBubble, we welcome competitive tenders, and we are confident in our position in the market and the historical success we have delivered to our clients. We actively want to support you during this process and find that this initial support can go a long way to cementing a good long-term working relationship. If you are considering working with a digital agency, click here to book a quick conversation and explore how digital marketing can help achieve your goals.