Backlinking is one of the most important aspects of SEO because they show search engines that your website is popular and relevant. The more backlinks you have, the higher your website will rank in search engine results pages. However, you need…
When you start to consider outsourcing your digital marketing to an agency, it is important to enter the process prepared. Preparation will enable the conversations to focus on the value that the agency will bring rather than talking through the…
If you want your website visitors to take action, you need to give them a clear call-to-action (CTA). A CTA is an element on your website that tells visitors what you want them to do, and provides them with a…
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
A focus keyword or key phrase is the term you’d like your page to rank for in search results. So when users are searching for the keyword/key phrase you’ve chosen - you have a better chance of appearing higher up…
Outbound links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, outbound links are links that take…
Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…
A good internal linking structure is a key factor Google takes into consideration when ranking your website. This is because Google follows these links to get an understanding of the hierarchy of pages. So when web crawlers (Googlebots) are crawling…
When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…