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What is Affiliate Marketing?

Photo showing a handshake between two business partners highlighting affiliate partners marketing. Photo by fauxels:

Affiliate marketing is a type of advertising model where you can pay third-party publishers, known as affiliates, to generate traffic or leads to your company’s products and services. The affiliates earn a commission for marketing another person’s or company’s products, this can be a percentage of the basket value that the customers from their website produce, or a set number for each new customer depending on how you want to establish the relationship. The sales are tracked via affiliate links from one website to another.

Affiliate marketing is a great way to drive sales and generate significant online revenue. It’s beneficial to both brands and affiliate marketers, and the push toward less traditional marketing tactics has certainly paid off. This type of marketing strategy has shown a significant increase in marketing spend over the past few years.

Types of Affiliate Marketing

There are three main types of affiliate marketing:


The affiliate has no connection to the product or service they’re promoting. They simply promote a product that has an affiliate program to earn a commission.


Here, the affiliate has a connection to the product or service but doesn’t use it themselves. They promote it because they believe it will benefit their audience.


In this case, the affiliate uses the product or service themselves and promotes it because they find it beneficial.

How to get started with Affiliate Marketing

Depending on what it is you want out of Affiliate Marketing, or what type of content you want on your website. You’ll need to think about whether you want to be the merchant or affiliate.

Benefits of being a merchant:

Being a merchant means that you are using affiliates to promote your products on their websites. Depending on how your affiliate scheme is set up, you can choose how your affiliates will be paid and the type of content they’re sharing that links back to your website. It’s a great way of boosting traffic and revenue.

Think abut they types of websites you wanted to be represented on. Related affiliate marketing will give you much more engaged traffic coming through than unattached.

Benefits of being an Affiliate:

If your website gets a good amount of traffic each month, it might be time to start looking into affiliate programs. You can use the extra space on your website to advertise other websites and products. Getting more revenue from your website. You get to pick and choose who you want to be advertising on your website, and are made aware of the payment method upfront. If you’re looking to add some basic affiliate links to your website, using affiliate website such as Awin, or Flexoffers are a great start, and allow you to apply to have some of the big brands advertise on your website, but don’t be afraid to reach out and contact local businesses that you think would be a great match.

Is Affiliate Marketing a worthwhile venture?

Affiliate marketing offers a cost-effective, low-risk way to generate income online. Moreover, the industry is poised for significant growth in the coming years. However, the income you can generate from affiliate marketing can vary widely. It depends largely on how effectively you can promote your affiliate products and the commission structure of the affiliate program you’re working with.

When done correctly, affiliate marketing can be an effective way for businesses to monetise their online platforms. Get in touch with DigiBubble today to see how we can help you in the world of digital marketing and get you set up in the world of affiliates.

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