Search Engine Optimisation (SEO) is now a much more common term as we continue to evolve through the digital age. As the internet becomes increasingly more important for the success of a business, it is crucial that you encompass some…
The impact of a good SEO strategy can sometimes be hard to understand as the results aren't immediate. However once implemented can propel your business further than you thought possible. A good SEO strategy can attract a huge number of…
Search Engine Optimisation is the process of optimising your website’s content which helps attract traffic to your website. The best way to do this is to provide a good experience for visitors and web crawlers. Permission to index Indexing a…
A meta description is a short description of your web pages content that is typically around 150 Characters long. It describes the content of the pages and gives search engines a clear picture of what search terms may be appropriate…
Adding quality and relevant images to your blogs can attract and keep users’ attention. When doing so, make sure you optimise image alt text as this helps improve the messaging on your page for web crawlers. Additionally, it improves the…
Keyword density or Key phrase density is a crucial consideration for search engine optimisation. We wanted to take a moment to look at what keyword density is, and why it is important for your SEO. What is Keyword Density? Keyword…
A good internal linking structure is a key factor Google takes into consideration when ranking your website. This is because Google follows these links to get an understanding of the hierarchy of pages. So when web crawlers (Googlebots) are crawling…
When considering your SEO, an important consideration is the “Slug” for a particular page. We can’t be sure why it has been called the slug, but we can tell you why it is important and how to make sure you…
Your focus keyphrase is the keyword that you assign to your page or post to rank in search engines and it is important you make it a unique keyphrase. If you are keen to rank for a popular or specific…
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…