Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Outbound links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, outbound links are links that take…
A focus keyword or key phrase is the term you’d like your page to rank for in search results. So when users are searching for the keyword/key phrase you’ve chosen - you have a better chance of appearing higher up…
If you want your website visitors to take action, you need to give them a clear call-to-action (CTA). A CTA is an element on your website that tells visitors what you want them to do, and provides them with a…
Backlinking is one of the most important aspects of SEO because they show search engines that your website is popular and relevant. The more backlinks you have, the higher your website will rank in search engine results pages. However, you need…
In SME forums across the country, business owners and managers in the UK are seeking the assistance of marketing agencies and SEO professionals to quickly boost their rankings on Google. They often ask, "How long does SEO take?" Unfortunately, there…
SEO vs PPC is a hot topic, businesses of all sizes are recognizing the importance of online marketing, especially when it comes to search engines. Currently, the majority of website traffic is driven through search engines like Google, rather than…
Now the UK retail sector is showing signs of recovery from the tumultuous few years, it's crucial to ensure that customers are flocking to your shop specifically, and that's where local SEO comes into play. In the past two years,…
In the world of digital, staying ahead of the curve is crucial for businesses of all sizes. SEO has always been the long game, with significant amounts of research and content being used to help optimise your web presence. But,…
The realm of link building in SEO is indeed a fascinating one. Throughout the years, it has hardly ever presented itself as straightforward or clear-cut. Instead, it has typically dwelled within a nebulous grey zone. Many agencies have found themselves…