We recently had the opportunity to present at the Grow Digital West Sussex Road Show,…
7. Get into the holiday spirit with these festive marketing approaches!
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It’s not just about decorating the office, the holiday season is a great time to get creative with your festive marketing. There are a few key things to keep in mind when planning your holiday marketing approach. First, think about what your audience wants and needs. What are their holiday plans? What are their holiday traditions? What’s on their wish lists? Use this information to create a marketing campaign that will resonate with them.
People want to see you getting into the spirit of the season, they don’t want to see a basic everyday post when the rest of their feed is full of Christmas trees and light shows.
You can easily use social media platforms such as Twitter, Facebook and Instagram to advertise festive offers and deals. If you don’t have any offers or deals, you can make use of the Christmas filters or festive banners to spice up your normal social routine.
Let your customers, new and existing aware of your festive events or offers by sending out seasonal e-newsletters and adverts. Seasonal ads can be used to reach potential customers searching for festive deals or events online.
Festive landing pages
Create a dedicated landing page to ensure your website is ready for the festive season. This can be especially useful if you’re running an eCommerce business with oodles of Christmas deals or savings, taking the customer directly to this page is sure to boost sales.
If this isn’t the case, just updating your home page to something with a bit more sparkle can add that festive cheer during the holiday season.
Make your products stand out from the crowd with festive packaging. Festive packaging is one of the most important aspects of the holiday season. It helps to put people in the holiday spirit and makes gift-giving more fun.
This can be extended to your Emails, for example, if a customer has purchased through your website instead of your regular thank you email and receipt, this could be replaced by a Christmas template over the festive period or specifically for those customers using your festive deals.
Running social media or website competitions and giveaways is a great way to generate interest and excitement around your business. This festive marketing approach allows your customers to engage with you and win prizes, which can help increase brand awareness and loyalty.