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4 Ps of Digital Marketing

The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…

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What is Retargeting?

Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…

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Improve your engagement rate

Your website's engagement rate is a key metric that can tell you how successful your site is at keeping visitors interested and engaged. Here are a few tips to help improve your engagement rate: 1. Make sure your content is…

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Understanding the Basics of Email Marketing

Emails are one of the most important forms of marketing. They can be used for a variety of purposes, from customer service and promotional offers to increasing brand awareness and sales. However, not all emails are created equal. Email marketing…

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2023 Marketing Trends

It’s no secret that in the world of marketing, by the time Christmas comes around, we’re already thinking about the next big event. Be it Valentine’s day or Easter, whatever your next event is, you need to be ready to…

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