The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
Your website's engagement rate is a key metric that can tell you how successful your site is at keeping visitors interested and engaged. Here are a few tips to help improve your engagement rate: 1. Make sure your content is…
If you're not using social media to market your business, you're missing out on a huge opportunity. Social media marketing can help you reach a larger audience, build brand awareness, and drive traffic to your website. Here are just a…
Emails are one of the most important forms of marketing. They can be used for a variety of purposes, from customer service and promotional offers to increasing brand awareness and sales. However, not all emails are created equal. Email marketing…
It’s not just about decorating the office, the holiday season is a great time to get creative with your festive marketing. There are a few key things to keep in mind when planning your holiday marketing approach. First, think about…
In most cases, the building of a new business website is just the start of your digital journey, once live and working well, the focus quickly shifts to how to get people to look at it, engage and start generating…
It’s no secret that in the world of marketing, by the time Christmas comes around, we’re already thinking about the next big event. Be it Valentine’s day or Easter, whatever your next event is, you need to be ready to…
The Customer Lifecycle The customer lifecycle isn’t much of a cycle. It might be best to look at it as a never-ending spiral. The best way to look at your customers is their lifetime value. Your customer’s first conversion with…