Company newsletter – the unsung hero
With all the developments in digital communication methods and evolution of social, the simple newsletter has started to take a back seat.
The benefits of social media marketing
If you're not using social media to market your business, you're missing out on a huge opportunity. Social media marketing can help you reach a larger audience, build brand awareness, and drive traffic to your website. Here are just a…
5 Considerations when Choosing a Digital Agency
When you start to consider outsourcing your digital marketing to an agency, it is important to enter the process prepared. Preparation will enable the conversations to focus on the value that the agency will bring rather than talking through the…
What is Retargeting?
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
How to measure Google AdWords performance
When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…
12 Stats Showing the Power of Good Graphic Design in Digital Marketing
Good graphic design shows your commitment to your brand and establishes consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the…
Understanding the marketing funnel
There are different variations of the marketing funnel, in this blog I’ll be referring to the funnel with 5 stages: Awareness, Interest, Desire, Action and Loyalty. Awareness The first stage is about creating potential customers aware that your product or…
How to improve your website’s bounce rate
Having a high bounce rate can be a sight for sore eyes, it’s like someone steps into your shop has a quick glance and then leaves. As the years have gone by, people expectations of the quality of websites have…
Optimizing your Meta description for the best search results
Under a google search result, you will see a meta description. These meta descriptions help to convince and give your users a chance to see what your page is about before clicking on the link. Optimizing your meta description to…
How to utilise keyword intent
When doing keyword research, understanding the intent behind the searched keyword can greatly impact the ways you conduct it. There are 3 main intents behind why users will search certain keywords Navigational, Informational and Transactional. Navigational These searches are done…