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The Different Types Of Email Strategy – Part 2: Newsletter Emails
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The Different Types Of Email Strategy – Part 2: Newsletter Emails
Welcome to part two of our email marketing blog series. As you can read in the previous blog post, there are multiple types of email marketing strategies that cannot easily be covered by one single blog post. So, we’ll be going through the key different types, blog by blog to give you the best understanding of the different types of email strategies.
Our previous blog covered Automated Emails and the benefits they can have for your business. This week, we’ll be covering Newsletter Emails. We’ll discuss what they are when the best time is to make one, and what to include to get the largest open and click-through rate.
You’ll be able to find the links to our other Email blog posts as they’re published at the top of this blog.
Newsletter Emails
Newsletters have always been a good way of keeping your customers informed about the comings and goings of a business. Now that the world has moved to digital, replacing these newsletters and leaflets with newsletter emails is the best way to keep your customers updated and informed of your business. You can use Newsletter emails to keep your customers informed about the latest updates, products, and offers.
What to put in Newsletter Emails
Within your newsletter emails you can keep your customers informed about the comings and goings of your business. Within a Newsletter, it’s usually good to feature specific products or services that might be new, or you’d like to draw attention to.
Add personality. If you want to sound formal and informative give your newsletter that approach. But, if you want to show more personality and feel friendly, don’t be afraid to write the way you want. You know your customers best, what intro would make them more likely to open an email?
Make sure you add links to your website, to encourage click-throughs onto your website. These can be hyperlinked behind product images or buttons. Having exclusive offers are also great things to include in your newsletter.
Use websites like Mailchimp to help you create cohesive designs and templates. Make your newsletters look attractive and clean, to encourage users to click on the content that you’re putting out there.
When to put out Newsletter Emails
You don’t want to become spam in your customer’s inboxes.
Making sure that your brand remains at the forefront of your customer’s thoughts, and the go-to brand when they need the services or products you supply whilst not becoming annoying is a tough scale to balance. We recommend monthly newsletters if you are offering products or services, with limited-time deals that your customers will most likely be interested in.
For general updates, it might be best to stick to quarterly email newsletters. Without an incentive (CTA – Call to action) to click on your email, like offers and deals, it’s likely that the open rate will be much lower. You don’t want to constantly pester your customers with light updates. Instead try and roll them into one, so if they’re curious everything’s in one place.
Chose the days of the week and the times of the week that your customers are actively online. Take a look through your website analytics and find the time most people are on your website. Use this as a basis for when to send out your newsletters. Trail and error are normal when finding the times that get you the best open rate, don’t be scared to experiment.
Why use Newsletter Emails
Builds a loyal customer base
By regularly sending informative and engaging content to your customers, you keep your brand fresh in their minds. Keep your customers up-to-date with your business’s comings and goings. When clients feel connected and well-informed, they are more likely to remain engaged and continue doing business with you.
Increases website traffic
By including compelling calls-to-action (CTAs) in your newsletters, you can direct customers to visit your website, explore new products or services, or take advantage of exclusive offers. These CTA’s can give you trackable results on what ways best bring in traffic to your website. Customers who’ve signed up to receive newsletter updates might be looking to purchase, but are searching for the perfect deal. Including offers and deals in email newsletters can increase your conversions.
Establishes thought leadership
By curating and sharing relevant and insightful content, you demonstrate your expertise and keep your customer’s informed about the latest trends, innovations, and best practices. Establish trust between you and your customers and become the brand they rely on for their specific needs within your sector.
Provides valuable analytics
By tracking metrics such as open rates, click-through rates, and conversions, you can gain a deeper understanding of your customer’s preferences and behaviour. Use this data to figure out what strategies work and optimize your future campaigns.
Newsletter emails can be invaluable for a business looking to stay at the forefront of their customer’s minds. Encouraging sales through offers and deals available to your newsletter subscribers.
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