When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
If you are considering digital advertising we strongly recommend you take the time to consider your options, plan and budget. Without this foundation, you are going to struggle to generate a positive return. The details below are intended to give…
Google Ads are a staple of digital marketing with 63% of internet users clicking on google ads. With such a substantial market share, we firmly believe it is a great tool to start the process of marketing online. Before you…
SEO vs PPC is a hot topic, businesses of all sizes are recognizing the importance of online marketing, especially when it comes to search engines. Currently, the majority of website traffic is driven through search engines like Google, rather than…