As the holiday season approaches and the sound of Mariah Carey echoes in our halls,…
Cyber Monday Preparation Tips & Tricks to Stay Ahead of the Crowd
As Cyber Monday approaches it’s time to prepare your website for one of the biggest shopping days of the year. Although many may view Cyber Monday as less busy than Black Friday, just picture the videos you have witnessed over the past few years of people rushing in when the doors open on that cold Friday morning. Now picture all those people trying to use your website when your Cyber Monday deals launch. Cyber Monday Preparation for your website is vitally important as it ensures the site runs smoothly and allows you to maximise your sales potential.
Optimise for Speed
Fast loading times are crucial: On Cyber Monday, every second counts. Shoppers have little patience for slow-loading websites and studies show that a delay of just a few seconds can lead to a 50% drop off in conversions. You can optimise your website’s speed by:
Minimising the use of heavy plugins
Cyber Monday Preparation Includes Mobile Too!
You need to cater for mobile shoppers: With an increasing number of consumers shopping on their mobile devices, ensure that your website is fully responsive. This means that your site should provide a seamless experience on smartphones and tablets. Some key considerations include but are not limited to:
Simplified navigation for smaller screens
Large, tappable buttons for easy clicking
Quick access to essential information, such as shipping details and return policies
Eye Catching Design
Create a Cyber Monday themed look for your website: Use bold colours, dynamic banned and attractive graphics to highlight special deals and promotions. Consider the following:
Incorporating a countdown timer for urgency
Using attention grabbing CTAs like ‘Shop Now!’ or ‘Limited Time Offer!’
Feature high-quality images of your products to entice customers
Cyber Monday Preparation Includes Ensuring Promotions and Deals are Clear
Make sure to highlight your offers: Make it easy for customers to see what deals you have available. Create a dedicated section on your homepage for Cyber Monday promotions. Ensure:
Products are grouped by category (e.g. ‘Best sellers’, ‘Limited Time Offers;)
Any additional perks, such as free shipping or gift wrapping, are prominently displayed
Simplified Checkout Process
Make sure to streamline the buying journey: A complicated checkout process can lead to cart abandonment. Make it as easy as possible for customers to complete their purchases. Consider these tips:
Offer guest checkout options to reduce friction
Minimise the number of steps required to complete a purchase
Clearly display shipping costs and estimated delivery dates early in the process
Cyber Monday Preparation to manage Traffic Surges
Ensure your website can handle increased traffic: As mentioned earlier in this guide you can expect a large surge of visitors on Cyber Monday therefore you need to prepare your website infrastructure accordingly. Consider:
Upgrading your hosting plan to accommodate increased traffic
Utilising Content Delivery Networks (CDNs) to improve load times
Running stress tests to identify any potential issues prior to the big day
Cyber Monday preparation is crucial for maximising your sales and ensuring a smooth shopping experience for your customers. By following each of these suggestions for your website you will be guaranteed an incredibly successful Cyber Monday!
If you are stuck on any of these suggestions and need support on how to implement them, contact us so we can support you and make this Cyber Monday your best one yet!