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Top 5 considerations when thinking driving a positive ROI?

Building a website can be as complicated or simple as you like, but before you embark on the journey it is vital to consider what you are expecting in terms of a result for your website. If your ambitions are to have a simple, brochure website with little focus on revenue, you don’t have to worry about some of the more advanced features or considerations. If you have the ambition to use your website to drive a positive ROI (return on investment), then you may want to take a moment to consider the 5 key areas we feel need amble time to assess.

positive growth graph to show success of building your brandDefine your goals and target audience. What do you want your website to achieve? Who is your target audience?

Your goals for a website will vary depending on the nature of the site. For example, if you are creating a personal website, your goals may be to share information about yourself with the world or to connect with like-minded people. If you are creating a business website, your goals may be to promote your products or services or to generate leads. Your target audience is the group of people who you want to reach with your website. To determine your target audience, think about who your ideal customer is and what needs they have that your website can address. Once you know your target audience, you can tailor your website content and design to appeal to them.

User experience. How easy is it for users to navigate your website and find the information they are looking for?

There are many ways to plan website navigation, but one common method is to start by creating a sitemap. This is a map of all the pages on your website and how they are related to each other. Once you have a sitemap, you can then begin to create the navigation menus.

Website design. Does your website look professional and trustworthy?

Making you website look professional depends on the type of website you are looking to create and the message you are hoping to convey. However, some tips to make your website look more professional include using cleaner, simpler designs; choosing colours that are easy on the eyes, and using high-quality images. Additionally, be sure to proofread your content for any errors and make sure all links on your site are working properly.

Search engine optimization (SEO). Is your website optimized for search engines?

The SEO landscape is always changing, but there are some basics that you should always keep in mind:

  • Research your keywords and make sure they are relevant to your content
  • Use those keywords throughout your website, including in the title, in the content, and in the tags
  • Make sure your website is accessible and easy to navigate
  • Submit your website to search engines and directories
  • Monitor your website’s SEO regularly and adjust your strategy as needed

Analytical tools. Do you have the tools in place to track your website’s performance and ROI?

Analytics can help you track and analyse your website traffic, understand your audience, and make better decisions about your marketing and website design. By understanding how people interact with your site, you can identify areas where your site needs improvement. You can also use analytics to track your progress over time and see how your SEO efforts are paying off.

If you need help or advice on anything highlighted above we are always happy to talk and give you a little guidance. If you would like to work with us and lean on our 20 years of digital advertising and marketing experience, we would like that too. Contact Us and let us know what you need.


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