Long-tail keywords are longer and more specific than regular and shorter keywords. As a result, these keywords receive less search traffic, but normally have a higher conversion rate due to the fact that they are more specific and will attract higher quality traffic.
Long-tail keywords are much easier to rank for. According to Search Engine Land, 70% of all searches are from long-tail keywords. A lack of longer keywords from your strategy could be leading you to miss out on a huge opportunity to drive high-quality traffic to your website.
They cost less
Due to the lower competition, bidding for long-tail keywords is generally cheaper. As fewer companies are likely to be bidding on the same keywords as you, you will be able to achieve a lower CPC (cost per click). This can be helpful to those will smaller marketing budgets and want to make sure they don’t burn through – long-tail keywords can be a great solution.
Higher Quality Traffic
Usually, the more specific a users’ search the more specific their requirements, if you happen to be targeting their specific search, then it is likely they will click on your link and engage or convert at a much higher rate than general traffic. Another benefit of long-tail keywords is that you will attract a very niche audience that will want exactly what you’re offering.
They will help you rank for short-tail keywords as well
Often, long-tail keywords already have the short-tail keyword in them. Due to this, it can make it easier to rank for both long and short-tail keywords, feeding two birds with one seed, you’ll rank higher for the short-tail keyword in addition to the specific longer keyword. Also, a bonus benefit is that higher overall site rankings help drive more organic traffic to your website as well.
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