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Why is video marketing so important?

Why Is Video Marketing So Important?

Taking time to plan and create digital work for your website can really help improve the value of your business. Especially if you start to work on video marketing for your business, brand and products.

Video Marketing

Yes, an image can tell a story faster than words, but a video can do this a thousand times faster in more concept and detail. Even just having a basic start-up video can be the start to an impactful source of marketing. You can use videos to help to promote to the users who visit your site about your products or services that you offer. Having this different medium also brings users to see more of a story and in-depth features into your company. Video marketing can help the engagement aspects on your site and social media with many benefits.

What are some of the top benefits of video marketing?

  • High visibility on social media
  • A quicker understanding of the product or topic
  • Audience engagement
  • Rank in video search results
  • Help you grow across all platforms.

There are many different benefits to adding videos to your website or social platforms. And it has been seen that video can lead to having a good return on investments. But how can you add videos to your site?

Product Videos

Spotlighting products and showcasing them via videos on your e-commerce site is a great way o fully show customers what they will be paying for. It allows you to get close up videos of a product to help customers see the type of materials and more in-depth details.

Food and Recipe Videos

Maybe you run a shop where you sell food, or you own a food blog. Adding videos of the recipe making can bring more users onto your site helping them to visually engage with your website or social media.

Testimonial videos

We have had a couple of our own clients here at Digibubble do testimonial videos. This is a really positive way of helping users hear through video just how the business has worked with different clients to find what worked for them. As well as also putting faces behind those blog style testimonial reviews.

If you want to find out more about video marketing and how to make the most of your website and social media contact us and one of our team will be happy to help.

 

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