Engaged, commercially aware audiences
Video advertising is a highly engaging mode of promotion that attracts an audience who are commercially aware and open to receiving an advertising message due to the value provided by the video content.
The best results in video are driven by a synergy between the quality of the content and the advertising message. It is used as a powerful branding tool for large advertisers making the space very competitive and the quest for quality content endless. The creative you present as an advertiser needs to be professionally created and suitable for the huge variety of technical options in the space.
Within video advertising there are numerous options available, each with their own specific set of requirements and advantages. Cross channel video, in-stream video, display video, social video, mobile video & programmatic video are all options available to advertisers. While the landscape is ever changing, we are able to guide you through the complexities and create a video campaign that achieves the desired results.