SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.
How this is achieved has changed considerably over a small number of years, with the importance of mobile optimisation, quality of links, social media and increasing prevalence of user experience all coming in to play.
SEO plays a crucial part of an effective digital marketing strategy.
We have extensive expertise within the SEO industry having conducted campaigns for large number of clients. Our team can help with the optimising of client websites from start to finish, to deliver an increase in traffic, sales and conversions.